The Wildlife Friends of Thailand have set the following as their main objectives.

Rescue wild animals from places where they are maltreated and/or neglected, and help them to spend the rest of their lives in a sanctuary as close to the natural environment as possible with the best possible care. In particular, provide sanctuary for those animals that no-one else is prepared to care for, e.g. the sick and disabled.

Educate people, particularly children, to stop cruelty to animals. In particular campaign against the illegal trade in wild animals for the pet industry and discourage the use of animals for entertainment, for example in performing animal shows.

Prevent hunting and promote conservation of all natural resources, fauna and flora alike. Educate local people, tourists and the international community to appreciate, understand and protect wild animals and their rainforest habitat. Cooperate with and assist the Royal Forestry Department and other organizations concerned with the rescue and conservation of wild animals.

Gather knowledge to start up a release program for those animals that qualify for re-introduction into the wild.

Set up and join activities with other charitable organizations and authorities for the public benefit.